Google announced this morning that the company will take action on websites that intentionally or unintentionally have sneaky mobile redirects in place.

　　Google今天上午(译者注：2015年10月29日)声称公司将对那些有意或无意使用了投机取巧的移动再定向的网站采取措施。

　　Back in April 2014, Google clarified their stance on sneaky mobile redirects, but now they are giving webmasters a deeper look into these cases. One has to suspect that Google is seeing more and more cases of unwanted and deceptive redirects affecting mobile users.

　　早在2014年4月，Google就在投机取巧的移动再定向问题上表明了他们的立场，但现在他们就这个问题有了更深入的考虑。这不禁让人们猜测Google已经发现到了越来越多影响到移动搜索用户的不可取的和欺骗性的重定向问题。

　　Vincent Courson & Badr Salmi El Idrissi from the Google Search Quality team said, “Redirecting mobile users to improve their mobile experience (like redirecting mobile users from example.com/url1 to m.example.com/url1) is often beneficial to them. But redirecting mobile users sneakily to a different content is bad for user experience and is against Google’s webmaster guidelines.”

　　Google搜索质量团队的Vincent Courson和Badr Salmi El Idrissi说：“将移动搜索用户重定向以改善他们的用户体验(如将移动用户从域名example.com/url1重定向到域名m.example.com/url1)，是对用户很有益处的事情。但是以投机取巧的方式将移动用户重定向到一个完全不同的内容上去，是糟糕的用户体验，而且也是有背于Google的站长指南精神的。

　　The situation can be bad for the user. For example, when the same URL is displayed in the search results pages on desktop and on mobile, and when a user clicks on this result on their desktop computer, the URL opens normally, but when the user clicks on the same result on a smartphone, a redirect occurs sending the user to unrelated URL and web page. This is a frustrating and sometimes unhealthy situation.

　　这种情形对于用户来说是很糟糕的。例如，当相同的URL同时在电脑端和移动端的搜索结果中被展示时，当用户在电脑上点击这个URL时，它会自动打开;但是当用户在智能手机上点击同样的URL，会出现一个重定向并将用户引导到了一个无关的URL和网页。这是一种令人失望的，有时候也是不健康的情形。

　　Google undertands that sometimes these redirects are happening without the intent of the webmaster. Typically, these things can happen due to bad ads or being hacked:

　　Google理解有时候这种情况的发生不是出于站长自己的意图。具有代表性的是，发生这种情况是因为有广告或是受到了黑客的攻击：

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　　(1) Advertising schemes that redirect mobile users specifically: A script/element installed to display ads and monetize content might be redirecting mobile users to a completely different site without the webmaster being aware of it.

　　广告会特意地对移动搜索用户重新定向：有广告植入的内容会在站长不知情之下，将移动用户重新定向到一个完全不同的站点。

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　　(2) Mobile redirect as a result of the site being a target of hacking: In other cases, if your website has been hacked, a potential result can be redirects to spammy domains for mobile users only.

　　由于网站受到黑客攻击而发生的移动重定向：如果你的网站被黑客攻击，有些内容会有专门针对移动用户的重定向。

　　So Google has given webmasters three ways to detect when this happens, because it often goes unnoticed for a while.

　　所以Google为站长们提出了三个办法，以检测这种情况，因为通常是不能及时发现的。

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　　(1) Check if you are redirected when you navigate to your site on your smartphone several times per week.

　　检查一下当你用手机浏览自己的网站时每周是不是有几次被重定向。

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　　(2) See if your web users are complaining about your site.

　　看看你的网站用户有没有投诉你的网站。

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　　(3) Monitor your users in your site’s analytics data for unusual behavior or changes.

　　对你网站的用户行为进行分析，看看有没有异常的行为或变化。

　　Here is Google’s ending advice on this topic:

　　以下是Google对于这个问题的终极建议：

　　It’s a violation of the Google Webmaster Guidelines to redirect a user to a page with the intent of displaying content other than what was made available to the search engine crawler (more information on sneaky redirects). To ensure quality search results for our users, the Google Search Quality team can take action on such sites, including removal of URLs from our index. When we take manual action, we send a message to the site owner via Search Console. Therefore, make sure you’ve set up a Search Console account.

　　以向用户展示搜索引擎蜘蛛抓取到的内容之外的内容为目的，而将用户重定向到另一页面的做法，是有违Google站长指南的。为确保向搜索用户提供高质量的搜索结果，Google搜索质量团队会对这些网站采取行动，包括将其URL从我们的收录中移除。当我们采取了人工措施，我们会通过Search Console告知网站所有者。因此，请确保你有设定Search Console帐号。

　　Be sure to choose advertisers who are transparent on how they handle user traffic, to avoid unknowingly redirecting your own users. If you are interested in trust-building in the online advertising space, you may check out industry-wide best practices when participating in ad networks. For example, the Trustworthy Accountability Group’s (Interactive Advertising Bureau) Inventory Quality Guidelines are a good place to start. There are many ways to monetize your content with mobile solutions that provide a high quality user experience, be sure to use them.

　　为了避免不知情的重定向，请选择那些用透明的方式处理流量的广告商。如果你有兴趣同在线广告商建立信任关系，你需要从行业内寻找最好的广告商。例如，Trustworthy Accountability Group的目录质量指南是一个很好的开始工具，他们有很多帮你将网页内容变现的移动解决方案，并且用户体验都很好，你可以使用。